Joining the ranks of many others on social media “donating” their birthdays to a cause, Madonna has announced a new partnership with Facebook and global payment processor Ripple in celebration of her 60th birthday. With this new partnership, Madge is seeking to raise funds for her foundation Raising Malawi via a fundraiser that will be hosted on her Facebook page throughout the month of August. Fans and donors will have the option to donate through the “Ray of Light” singer’s Facebook page or utilize their own social pages as mobilized forces through tangential fundraisers.
.For their part in this partnership, Ripple has offered to match all donations to Madonna’s foundation. Facebook’s charitable giving tools are being employed for the receipt and processing of all contributions received for the fundraiser. With the use of these tools, Facebook is not charging any processing fees on donations it receives, so 100% of the contributions will go to Raising Malawi’s efforts at Home of Hope orphanage in rural Malawi.
Raising Malawi was founded by Madonna and Michael Berg in 2006 as an initiative to support orphans and vulnerable children in Malawi. According to the foundation’s website, the singer and philanthropist started pursuing efforts to help the children of Malawi after learning the harrowing statistics that estimate over one million children are orphaned by AIDS in the struggling country. Over a decade later, Raising Malawi has helped establish the first pediatric surgery and intensive care unit in Malawi performed 1,690 pediatric surgeries and served over 10,000 students with school and education.
“...I want to come together with my friends, fans, and supporters to change the lives of Malawian children and let them know they are nurtured, protected and loved. Through their generous match, Ripple is doubling the impact each individual can make," Madonna said in a press release.
The fundraiser will run from July 30 to Aug. 31 as part of a month-long celebration of the “Like A Prayer” singer’s 60th birthday which takes place Aug. 16. Fans can learn more about Raising Malawi on the foundation’s website and donate to the fundraiser here.