Pop-rock band Maroon 5 has been chosen as the half-time performer at Super Bowl LIII, which will take place at Atlanta's Mercedes-Benz Stadium on Feb. 3, 2019. According to Variety, which broke the news, representatives for Maroon 5 and the NFL could not be reached for comment. CBS will have the U.S. telecast of Super Bowl LIII.
Performers at the Super Bowl half-time show are not paid (although the NFL picks up all the production costs), but the high-profile nature of the show brings a tremendous amount of publicity that would equal or surpass all the millions spent on Super Bowl advertising. Since 2017, the NFL has come under scrutiny for controversy over whether or not NFL players should be allowed to "take a knee" as a silent protest over police brutality when the National Anthem is played. Unlike past Super Bowl halftime performers, such as Madonna and Katy Perry, who have been vocal about their political views, the members of Maroon 5 (led by frontman Adam Levine) have stayed out of making controversial political statements.
The news about Maroon 5 being the Super Bowl LIII halftime performer comes just a few weeks after a social-media campaign went viral to have Kelly Clarkson as the Super Bowl LIII halftime performer. Clarkson (who, just like Levine, is a coach on NBC's "The Voice") was singled out by sports fans as a worthy Super Bowl performer after she gave a universally praised performance of the National Anthem at the U.S. Open on Aug. 27.
However, by the time that social-media campaign had begun for Clarkson, Maroon 5 had likely been secretly chosen as the 2019 Super Bowl time performer, since past performers have said that they were chosen about nine months a to a year in advance of the show. There were reports that Jay-Z, husband of past Super Bowl performer Beyoncé, had been invited to perform at Super Bowl LIII, but he declined. Jay-Z seemed to confirm these reports in a line in the couple's song "Apesh*t," where he says, “I said no to the Super Bowl. You need me. I don’t need you.”
It's become a tradition for Super Bowl Halftime Show to feature guest artists performing with the headliner. With Maroon 5, Cardi B is an obvious choice, since she's featured on Maroon 5's "Girls Like You," the biggest hit from the band's current album Red Pill Blues. Wiz Khalifa, who is featured on the Maroon 5 hit "Payphone," is also another likely guest performer, since it's hard to imagine that the band wouldn't perform that song at the Super Bowl. If Maroon 5 does "Moves Like Jagger," one of the band's biggest hits, it's possible that Christina Aguilera could join the band on stage for the song, although Aguilera's recent bad-mouthing of her former job as a coach on "The Voice" could take her out of the running to be invited to perform with Maroon 5.
Maroon 5 is the fourth group this decade to be chosen as the Super Bowl Halftime Show performer, following The Who in 2010, Black Eyed Peas in 2011 and Coldplay in 2016. The other Super Bowl Halftime headlining performers in the 2010s were Justin Timberlake (2018), Lady Gaga (2017), Madonna (2012), Beyoncé (2013), Bruno Mars (2014), and Perry (2015).
In previous decades, the Super Bowl Halftime Show headliners have included Michael Jackson (1993), Diana Ross (1996), U2 (2002), Janet Jackson (2004), Paul McCartney (2005), the Rolling Stones (2006), Prince (2007), Bruce Springsteen and the E Street Band (2008) and Tom Petty and the Heartbreakers (2009).