As an alternative to music festivals that are held in outdoor fields with massive crowds, Marriott International is launching intimate music tours at two of its hotel brands: W Hotels will host the Wake Up Call festival tour, while Aloft Hotels will have the Project: Aloft Star Tour.
Wake Up Call is a multi-day music festival that will take place at select W Hotel locations around the world. The festival (which is open to Starwood Preferred Guest and Marriott Rewards members) kicks off Sept. 1 at W Hollywood, with stops at W Barcelona, W Bali and W Dubai - The Palm. Charli XCX, Martin Solveig and Angus & Julia Stone are among the artists announced to participate in the festival. Most of the artists will perform, while others will do meet-and-greets with guests in a studio or dining setting. W Hotels first did a Wake Up Call festival in 2016 at W Scottsdale. This is the first time that the festival will be going to multiple W Hotel locations.
Here are the lineups and schedules announced so far for the Wake Up Call tour:
WHEN: Sept. 1-3
ARTISTS: Charlie XCX, Phantogram, Chromeo, Betty Who, Codeko, Papa Ya, Christofi, Phil N Good
WHEN: Sept. 21-23
ARTISTS: Martin Solveig, Gorgon City, Thomas Jack, Boston Bun, Pete Tong
WHEN: Oct. 4-6
ARTISTS: Angus & Julia Stone, Sam Feldt, Nightmares on Wax
W Dubai - The Palm
WHEN: 2019, on dates to be announced
ARTISTS: To be announced
Universal Music Group & Brands has teamed up with Aloft Hotels for the inagural Project: Aloft Star Tour, showcasing Universal Music Group's emerging artists via free performances at W XYZ bars located in Aloft Hotels. At each tour stop, guests can receive an exclusive custom memento poster featuring art created by New York designer and illustrator Sophia Chang.
The tour is being held in conjunction with Project: Aloft Star, a talent contest for unsigned artists in which the winner for North America will get a chance to record a single at Capitol Records' recording studio, mentorship from Universal Music Group executives and 500,000 Marriott Rewards points. The winner will be chosen from a combination of public voting and the panel of judges' scores. The judges will include representatives from Universal Music Group, Aloft Hotels and Bandsintown.com. X Ambassadors will act as the mentors for the final three contestants. The contest is open to adult residents of North America and parts of Latin America. There are separate Project: Aloft Star contests for artists in the Middle East, Africa, Europe and the Asia-Pacific region.
Here are the lineups and schedules announced so far for the Project: Aloft Star Tour:
Aloft Philadelphia Downtown
WHEN: June 23
ARTIST: Years & Years
Aloft New Orleans Downtown
WHEN: Aug. 9
ARTIST: Tank & the Bangas
Aloft Denver Downtown
WHEN: Oct.. 17
Aloft Austin Downtown
WHEN: Nov. 1
ARTIST: Project: Aloft Star's three finalists (to be announced)