Marshmello, the DJ known for dressing up as a marshmallow, is set to perform Sept. 22 at a Victoria's Secret event in Chicago to promote the lingerie brand's revamp of its Pink Nation loyalty program. Chicago is the first stop on the Pink Nation promotional tour, which will visit other U.S. cities and have other performers to be announced.
The event on Sept. 22 will include Pink Nation's first mobile double-decker bus concert. There will also be activations throughout Chicago, such as a members-only event at Pink's flagship store on Chicago's Miracle Mile. The Pink Nation bus will also travel to Pink's North Michigan Avenue store, as well as Stan's Donuts & Coffee, Lou Malnati's Pizza, and end for Marshmello's concert at Chicago's Navy Pier. Marshmello premiered his "Stars" video on Sept. 19, and it immediately became a Top 10 Trending video on YouTube.
The revamped Pink Nation loyalty program includes a new and improved Pink Nation app. New members will receive an exclusive offer of their choice after downloading the app, and an additional offer each month. All members will be invited to special Pink Nation events.
In other Victoria's Secret news, the annual Victoria's Secret Fashion Show is returning this year to its original home in New York City, after spending the past two years overseas. CBS has been televising the event for the past several years, and the 2018 air date for the show, as well as the show's venue and musical performers, are to be announced. Performers at recent Victoria's Secret Fashion Shows include Harry Styles, Miguel, Leslie Odom Jr., The Weeknd, Lady Gaga and Bruno Mars.
According to the New York Post, the models participating in the 2018 Victoria's Secret Fashion Show include Barbara Palvin, Martha Hunt, Winnie Harlow, Shanina Shaik, Toni Garrn, Stella Maxwell and Josie Canseco. The show will be produced by Done and Dusted Inc., while Edward G. Razek, Monica Mitro, Ian Stewart and Hamish Hamilton (who is the show's director) are the executive producers.
Hunt commented to AOL Lifestyle about this year's Victoria's Secret performers: "I'm most excited about the performers...which I can't really talk about. The performance really sets the tone for the mood of the show and I love interacting with them on the stage and them giving me attitude when I'm on the runway,"