Back in March, hip-hop duo Run The Jewels revealed that they would be performing at the first ever Adult Swim Festival when they shared their music video themed around one of the television network’s most popular show, “Rick and Morty.” Both R.T.J. and “Rick and Morty” have now also both appeared on the music event’s first ever poster, which was revealed on Wednesday and features the entire lineup for the three-day music event which is set to take place at Row DTLA in Los Angeles this fall on Oct. 5-7.
The entire lineup for the first ever running of Adult Swim Festival includes a mix of fantastic performers ranging from Mastodon, Neko Case, Flying Lotus who will be engaging fans with his 3-D experience, comedian Hannibal Buress, T-Pain, Thundercat, Big Freedia, $UICIDEBOY$ and Wavves, just to name a few. Arguably one of the top stand-out names plastered onto the lineup poster, which can be seen below, would be the “Rick and Morty Musical Ricksperience,” which will presumably be some kind of crazy adventure themed around the popular animated show that has cheekily but pervertedly incorporated musical elements into the series since it began running back in 2013.
At first, this event seems like just another music festival, but fans shouldn’t overlook the potential for some really cool pop-up activations and on-site setups that its organizers are surely planning. Think of the possibilities similar to the artistic setups at Coachella, but on a way more interactive and potentially even psychedelic level. The animators and producers of “Rick and Morty” have developed some pretty interesting but mostly weird music videos for its Instagram, so all bets are off for when they appear at their first ever festival. Even rapper Logic has appeared on the show in the past to deliver an animated concert performance during an episode from its latest third season. Fans should leave their expectations at the door for this one because in “Rick and Morty” where there are endless universal possibilities, anything goes when they step into the real world via musical gatherings. In other words, prepare to “Get Schwifty.”
More info on the upcoming fall festival, including its "Hot Dog Ride" and "Meatwad Dome 4D Experience" can be found at its official website.