The return of football and back-to-school excitement has almost overtaken the fact that baseball’s postseason is set to begin at the end of the month. The 2018 MLB playoffs always strike up plenty of excitement amongst sports fans every fall, mostly thanks to the action on the field but also due to the overall branding of the sport’s end of summer climax. This year, Migos’ “Is You Ready” will bring fans into the action before every game as the official theme song for Major League Baseball’s postseason and road to the World Series programming, Vibe reports.
“Is You Ready” actually appeared on a different kind of soundtrack for the 2018 film, “Mile 22.” The song can be heard in the official audio-only video seen above, but a new video for “Is You Ready” was also filmed by director Kris Merc and will air during games broadcasted on television and at the stadiums during the MLB playoff run throughout October. In addition to featuring the rap trio in a Brooklyn warehouse, the new video will, of course, be woven with highlights from baseball’s biggest names. Networks set to air the promo when the playoffs start on Oct. 2 include FOX, ESPN, TBS, MLB Network, ESPN Deportes, FS1 and Fox Deportes, according to the report.
“I’m a sports guy, so when I heard about this MLB opportunity, it was a go for me,” Migos member Offset said in a statement. “I like when music and sports collide because we all grew up on both. A lot of MLB players use our songs for their walk-up music, so this collab will get them amped.”
“We thought the song worked best with our Postseason campaign. We also liked that they were baseball fans, especially with Quavo being a big Braves fan,” MLB Spokesperson Troy Watson also added about the new musical partnership.
The move makes Major League Baseball just the next major sports league to embrace the world of hip-hop in hopes of providing their fans with a musical experience during games. The NBA recently announced their new partnership with Beats Electronics as the official headphone and audio brand of the league. The New York Jets football team also recently partnered with legendary hip-hop label Def Jam Recordings in hopes of revamping their in-game experiences with music content.
Fans who won't be attending any MLB playoff games can still catch Migos opening for Drake on the Aubrey & The Three Migos Tour, which is running across North America throughout the fall.