The smoke has officially cleared for SweetWater 420 Fest. The Atlanta-based music festival recently revealed the full lineup for the April 21-23 event at Centennial Olympic Park, nearly four months to the day after the initial lineup announcement. Among the new additions are moe., Talib Kweli, Dopapod, Break Science, Jackie Greene, Ron Pope, The Temperance Movement, The Werks, Big Something and People’s Blues of Richmond. More than 30 other acts were also announced, joining a list that already includes Widespread Panic, Trey Anastasio Band, Trombone Shorty & Orleans Avenue, Dark Star Orchestra, Anders Osborne, Twiddle, Sister Sparrow & The Dirty Birds and The Hip Abduction. Catch the full list of performers here.
Three-day advance general admission passes are available starting at $123, while the three-day Big Fish VIP Pass is on sale starting at $392. Added perks of the Big Fish pass include VIP viewing at both the main stage and Planet 420 stage, access to the Shaded DankTown lounge (and its private restrooms), complimentary wine and SweetWater beer, access through a private entrance, discounted food village and unlimited exit and re-entry.
Tea Leaf Green headlined the first SweetWater 420 Fest back in 2005, when 3,000 fans of SweetWater Brewing Company and the San Francisco-based jam band descended on a park in the Oakhurst neighborhood of Decatur, Ga. The festival moved to Atlanta’s Masquerade Music Park the following year, then expanded to two days in 2008, when it made its home at nearby Candler Park. The current format was established in 2014 when 420 Fest, now a three-day event, set up shop at Centennial Olympic Park. Throughout its 13-year history, its musical DNA has remained the as eclectic as ever—a mix of jam bands and roots artists, with elements of soul, funk, reggae and electronic thrown in for good measure. Beginning with Snoop Dogg’s headlining set in 2015, hip-hop, too, has become part of the festival fabric.
“We’ve really tried to make the festival more of an experience and not just about drinking beer all day,” Jennifer Bensch told The Atlanta Journal-Constitution in 2013. Bensch runs Happy Ending Productions, the company that produces 420 Fest, and is married to SweetWater founder Freddy Bensch. “We’ve been adding things like the comedy tent, and the silent disco … and having more kid-featured activities. And, of course, we’ve tried to bring more music every year.”
Beyond the music, 420 Fest has invested in a commitment to sustainability. The motto, “We’re here for a good time. She’s here for a long time,” serves as a rallying cry on the festival’s website, which touts the diversion of 100,000 pounds of landfill waste, recyclable cups and biodegradable products, as well as a branded solar-powered trash compactor near the festival grounds.