In advance of the 18th Annual Latin GRAMMY Awards set to take place on Thursday, Nov. 16, some of today’s most talented Latin musicians came out to celebrate at The Novo by Microsoft, in Los Angeles on Wednesday night. The private Latin GRAMMY Acoustic Sessions featured special performances by Gian Marco and Melendi, as well as appearances from Becky G and Camila.
The invitation-only concert series welcomed guests for an intimate show and gave attendees an up-close-and-personal experience with some of their favorite artists.
While the announcement of this year’s Latin GRAMMY nominees have been postponed following the earthquake in Central Mexico on Tuesday, the Latin community coming together for a night like this sent a strong message about what music has the power to do.
“It’s the only tool we have to bring the world together and breakthrough to different cultures. If we keep connecting different races through music, then one day we’re going to become one world,” recording artist Osmar Escobar told AXS at the event.
Singer/songwriter and actress Ilza Rosario also shared her concerns, as well as her hopes for the future. “Tonight feels very contradictive because of everything that’s happening right now, but we have to give some good energy to the world with good music and good vibes,” Rosario explained.
DJ and composer, Ali Stone, elaborated on how the Latin GRAMMYs does just that. “It’s really exciting because you can feel all of the diversity that the Hispanic world can have within music,” she said. “I think it’s a great opportunity to showcase the variety that’s growing in the Latin community. There’s so much more behind every genre than people might think. The music might have a rock influence or an electronic vibe but it’s still Latin.”
Luis Alberto Aguilera agreed with Stone. “I also think we are at a crucial point of evolution. Whatever happens to Latin music right now can dictate where it’s going to go in the next 10 years. A lot of people are paying attention to it. They are seeing it for the first time and they’re embracing it,” he pointed out.
Other artists such as the Latin GRAMMY-nominated group Periko & Jessi Leon, singer/songwriter David Alfaro and music artist Regulo Caro, all acknowledged that the key to other people embracing music stems from what inspires someone to create it.
Whether your desire is motivated by a fellow musician, a specific genre, or a genius like Salvador Dali, the music you make should reflect the truth about life. Take chances, honor your differences and always spread positivity whenever possible. That’s something we can all agree on - no matter where we come from.