Music Tastes Good has been waiting in the wings for years, watching as Los Angeles, Hollywood, Pomona, and many other LA county cities put on massive music festivals while Long Beach was left in the cold. Sure, Ink & Iron was a rowdy good time, but that annual fest uprooted and headed out east, where it now calls Nashville its home. So what’s next? Long Beach has always been a hub of culture, food, and art, so it made sense for someone to put together a festival that celebrated all three. But wrapping your head around a new festival can be tricky, so we put together all the answers to your questions to make sure your festival experience is the best it can be!
What is Music Tastes Good?
Music Tastes Good is a brand new, all ages, multi-stage outdoor music festival in Long Beach, CA. It takes place over during the first weekend of fall in Downtown Long Beach and looks to combine all genres and cultures into a festival that represents its host city: by being multicultural and laid back.
Who is putting this thing on?
The main sponsors are KCRW, Jetblue, LA Weekly, Marriott and way more. Local vendors and companies like Lola’s, The Federal Bar, Long Beach Fresh, and Riot Stage are also chipping in to make this thing special.
Before I forget, when and where is this thing?
The festival starts on Friday, September 23 and Downtown Long Beach is the place to be starting at 5:00 PM on Friday, 12:00PM on Saturday, and 11:30 AM on Saturday. You can enter the show from a few different places:
Main entrance = Elm Ave & E. 3rd st.
East entrance = E. 3rd st. between Atlantic Ave. & Lime Ave.
2nd east entrance = E. 1st st. between Linden Ave. & Atlantic Ave.
West entrance = E. 1st st. between Elm Ave. & Linden Ave.
Box office/will call = Long Beach Blvd. At E. 1st St. (in parking lot)
Who are the big names on the poster?
The three-day festival is headlined by Rival Sons, The Specials, and Sylvan Esso. Rival Sons are hometown heroes so it only makes sense that they would headline the first night, whereas The Specials are a household name if your household loves ska, but the 40-year veterans are festival staples and will probably draw a ton of Orange County skankers. Sylvan Esso is the biggest name on the setlist and they are only getting larger, with their enrapturing synth production and melodic vocals. This two-piece has played festivals around the world and will close out Music Tastes Good with new music for their adoring fans.
What about the little names?
Like any good festival, the smaller names are just as impressive. We’re talking about RX Bandits, Living Colour, Iron & Wine, Dr. Dog, Warpaint, Deltron 3030, De La Soul, Gallant, and so much more. The card is stacked top to bottom.
Would you perhaps have a list of bands I should check out?
Of course, right this way dear reader - 10 artists we can’t wait to see at Music Tastes Good
That still sounds like a lot of music...what time is everyone playing?
The schedule is out and it is packed! Luckily, Saturday and Sunday are stacked perfectly so you can see everyone, but Saturday will require a little bit of sacrificing, which happens at all festivals.
I don’t have a billion dollars. How much is it?
Single day tickets are $25 for Friday, $75 for Saturday, and $35 for Sunday. You can swoop up a weekend pass for $120 (that’s a $15 savings for the non-math majors out there), or double it up to $240 for VIP passes.
VIP sounds expensive. Sell me on it.
Expensive is a relative term. Compared to other festivals, it’s a steal, but here’s what your hard-earned $240 gets you for the weekend:
VIP entrance lines, MTG Swag Bag, Access to VIP areas including a VIP viewing area next to the Main Stage, plus a ticket to a special MTG Farm-to-Taste dinner experience.
What if I have a local record store I'd like to support instead of paying fees online?
Head to Fingerprints in Long Beach. I mean, you should be doing that weekly anyway to snag some new music, in-person signings, and exclusive performances, but definitely go there to buy your tickets in person.
I'm bound to get hungry and you mentioned something about food before...
Yeah, don’t sleep on the food offerings, as the festival is called Music Tastes Good after all! You have the following stellar options to look forward to: Robert Earl’s BBQ, Restauration, The Federal Bar, Pier 76, Primal Alchemy, Working Class Kitchen, Pie Bar, Sophy’s Fine Thai and Cambodian Cuisine and Roe Restaurant & Fish Market.
All right: I got my ticket, I know what I'm eating, but how do I get there?
Downtown Long Beach is easily accessible from all areas of SoCal, as a few different freeways will get you close enough to take city streets. For those looking to mingle with your fellow Angelinos, taking Metro will get you pretty close. MTG is also partnering with RideYellow to give attendees a discount for their rides to and fro. Just use the code “MTG” when booking a ride with RideYellow and get $15 off your first ride and 25% off all rides in Long Beach.
Anything else I should know?
As with most outdoor festivals, sunscreen and earplugs are vital pieces of equipment. It’s not an “Ins and Outs” kind of show, so bring what you need or face the consequences. The FAQ section of the website covers a ton more questions, so check it out before going.