The NBA and commissioner Adam Silver have been at the forefront of selling their game to a wider audience, and the league’s plan for the 67th NBA All-Star Game is another in a long line of ingenious ideas.
For the first time, the NBA will open up All-Star Media Day fans. The event will take place during All-Star weekend on Feb. 17 at the Los Angeles Convention Center (LACC). The tickets are only $10, and all proceeds will go to charity.
According to the NBA, the proceeds will go to non-profit journalism organizations, which will be selected by the NBA and the Association for Women in Sports Media (AWSM), the National Association of Black Journalists Sports Task Force (NABJ) and the Professional Basketball Writers Association (PBWA).
Players from Team LeBron and Team Stephen, as well as those competing in various events on All-Star Saturday night, will be present for the interviews. Not only will fans have access to the world’s greatest basketball players, the NBA will put on live entertainment.
NBA TV's Ro Parrish will host the festivities, which will be interactive for visitors. The NBA will offer autograph and photo opportunities with basketball legends, NBA mascots and NBA dance team members present for All-Star Media Day.
For those unable to attend Media Day on Saturday night, the activities will be transmitted live via NBA via mediaday.nba.com, the NBA's Twitter and Facebook pages and the NBA App.
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