NBA commissioner Adam Silver has positioned the league well for the future, as the league has announced that attendance records are at an all-time high. This marks the fourth straight season that the NBA has set a new attendance milestone.
The league welcomed 22,124,559 fans during the 2017-18 season, marking the first time the NBA has eclipsed 22 million fans. Last season, the league attracted 21,997,412 fans. The NBA also tallied an average attendance of 17,987.
During the regular season, basketball arenas reported 741 sellouts–another milestone.
The NBA also announced that overall merchandise sales were up by 25% this season, and worldwide digital subscriptions are up 63 percent over last season.
The news comes right before the start of the playoffs, which will kick off on Saturday afternoon when the Golden State Warriors host the San Antonio Spurs. The regular season was one of the most entertaining in recent memory, as fans had to wait until the final day of the season to learn about much of the seeding. In addition, the Minnesota Timberwolves and Denver Nuggets competed for the right to go to the Western Conference playoffs.
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