There is a reason Kacey Musgraves connects so profoundly to country music fans: her John Prine approach to music and life is a testament to her skill as a earthy, red-dirt storyteller. Following 2013's Same Trailer Different Park (a Grammy-winning stretch of traditionalism and realism) and a one-off release in "The Trailer Song," the powerful singer-songwriter is ready to unleash her sophomore follow-up, Pageant Material on June 23. As an equally-stunning portrayal of middle-class America and the struggles of real life, Musgraves slices to the heart with blistering melodies and vividly-concocted imagery, as evidenced on her new single "Biscuits" and "Family is Family" (a plucky ode to the love-hate relationship we have with our families). "They're there for your first year. They give you your first beer. When you get your heart broke, they're there for your worst year. Don't get you at all, but your apple don't fall far from 'em," she targets on the song's opening lyric.
"Family is Family" dropped earlier this week, as a bonus release accompanying her brand-new "Biscuits" music video (which premiered on YouTube on Wednesday, June 10). The vibrant video features plenty of down-home country-isms, like butter-churning, a hootenanny with the barnyard jamboree, biscuit-making, and a heart-to-heart chat with a muppet named Cledus Guthrie. You can check out the hilarious shenanigans above.
Despite little radio support outside of her Top 10-peaking debut single "Merry Go Round," Musgraves has triumphantly sought out opportunities outside the brick and mortar of Music Row to establish her brand. Last summer, she charted opening gigs on pop singer Katy Perry's Prismatic World Tour on a string of dates, as well as hit the road with Willie Nelson and Alison Krauss. As a result, Same Trailer eventually went gold with sales exceeding 500,000 copies, also supported by her anthemic and Hot Country Songs Top 10 smash "Follow Your Arrow"—which consequently earned a CMA for Best Country Song in 2014. When compared to many of her contemporary males (with far more No. 1 radio hits), Musgraves has carved out a specific niche willing to shell out the money for her records and singles. The stage is set for her Pageant Material to break down the barriers into the next level of her already-impressive career.
Check out the "Biscuits" music video above, and make sure to pre-order your copy of Pageant Material on iTunes.