Paul McCartney has been awarded the Best Individual Achievement of the Decade at the 10th Anniversary of the VegfestUK Awards, McCartney's official website announced Nov. 27.
The award was presented to McCartney in recognition of his continued championing of vegetarianism, including the Meat Free Monday campaign, the website said.
This iconic giant in music has been pioneering his Meat Free Monday concept on Monday 15th June 2009 with his daughters Mary and Stella, which encourages people to help slow climate change by having one meat free day a week,” VegFestUK said in announcing the award.
It was voted on by members of the public prior to the VegfestUK, which took place in October, in London, at Kensington Olympia. The former Beatle competed against other British celebrities, including Fiona Oakes, Karin Ridgers, Kerry McCarthy, Jasmijn De Boo, Pat and List Drummy, Tim Barford, Robin & Alison Lane, Kevin White and Daniel Strettle.
The event also conducted votes in several other categories, including Most Influential Food Scandal (Horseburgers 2013), Best British City to Live in For Veggies and Vegans (London) and Best Celebrity (Russell Brand).
Over 9,000 people attended VegfestUK, the event's website said.