Justin Bieber - Purpose
Justin Bieber - Purpose
Courtesy of Def Jam

The new Justin Bieber album Purpose finally hit stores and streaming services on November 13 and after releasing videos for the singles “What Do You Mean?,” “I’ll Take You There” and “Sorry,” Bieber has now shared videos for all 13 tracks on the new album.

The videos serve as a sort of visual companion to the album’s themes of penance, introspection and conviction. The clip for the album opener “Mark My Words” starts with the 21-year-old speaking candidly about the mistakes he’s made in recent years and his determination to turn those embarrassments into inspiration for himself and others whose lives have been derailed due to bad choices.

Like his video for “Sorry,” Beiber doesn’t appear in most of the clips, which instead focus on group choreography. The video for the Ed Sheeran-penned “Love Yourself” features a couple engaging in some interesting dances moves around the house, while “Company” is centered around a dance routine that takes place outside of the Universal Citywalk in Hollywood.

So while most of the videos may lack actual footage of the Biebs, they’re an excellent showcase for cool choreography and the power of dancing collectives. In other words, expect to see many tributes and homages cropping up online over the next several months.

Watch the entire collection of Purpose videos below. Tickets for Justin Bieber’s just-announced 2016 Purpose Tour go on sale to the general public this Friday, November 20, right here on AXS.com.

“Mark My Words”

“I’ll Show You”

“What Do You Mean?”


“Love Yourself”


“No Pressure”

“No Sense”

“The Feeling”

“Life Is Worth Living”

“Where Are Ü Now”



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