2017 has given music fans their first famous passing of the year, and it belongs to the glowing pink neon sign that welcomed hordes of leather and denim-wearing teenagers into the famous Whiskey a Go Go in Los Angeles over the years. The famous thirteen-foot marquee sign will be going up for auction for the second time later this week. The pink neon sign which reads, “The Whiskey,” now finds itself a long way from its warm Sunset Blvd. home, and now sits and waits at the Saco River Auction Company in Biddeford, Maine, where it will go up for auction starting this Wednesday, Jan. 25, Billboard reports.
The thirteen-foot sign illuminated the entrance of the famous Sunset Strip music venue in Hollywood for decades, acting like an entrancing beam of powerful rock luminescence meant to draw music-obsessed fans into the intimate venue like bugs to catch of the hottest rising bands of their day including Guns N’ Roses, Motley Crue, The Doors, and Van Halen to name just a few.
Acting as the original marquee, it was initially replaced in 2004 after glowing outside of the 500 capacity club for forty years following its 1964 opening. According to the report, the sign originally sold at auction for almost $35,000 back in 2012, but has since been just sitting around collecting dust.
"Being a guy who likes rock and heavy metal and music in general, this is like the holy grail of something that's collectible," the sign’s auctioneer Troy Thibodeau said about the piece of live music history. Thibodeau hopes the sign to sell somewhere between $25,000 and $60,000.
You can watch a young Guns N’ Roses take the stage at the historic venue to perform “Welcome To The Jungle” circa 1987 in the video below.