Pepsi launches football promotions that include tailgate tour with LOCASH
Pepsi/YouTube

Pepsi is ramping up its presence at U.S. college football and NFL games with several new promotions, including the Pepsi Tailgate Tour of football games. Country duo LOCASH is performing at all the tour stops. The shows are open to all attendees of the games.

In addition to the LOCASH performances, the tour will have a gaming area featuring cornhole, ladder ball and giant Jenga; opportunities for fans to win Pepsi Stuff items and game tickets; and free Pepsi drinks, Frito-Lay snacks and other tailgate food. There will also be surprise meet-and-greets with NFL players and cheerleaders.

As part of the new promotions, Pepsi is debuting two new commercials:

"NFL Theme Song," which premiered Sept. 4, features Antonio Brown, Terry Bradshaw, Luke Kuechly and Dak Prescott, and follows die-hard football fans as they gear up for Kickoff. 

"Ice the Kicker," which premieres in mid-September, features Carolina Panthers coach Ron Rivera and Devin Funchess, and "tells the story about how thousands of fans in a stadium use the power of Pepsi to make the game they love even better," according to an announcement from Pepsi.

The new Pepsi football promotions also include limited-edition Pepsi cans featuring 15 NFL teams on Pepsi 16 oz. cans and 32 NFL teams on Pepsi multi-pack cans. Pepsi is also integrated into the "NBC Sunday Night Football" show opening video, which features Carrie Underwood.

Here are the dates for the 2018 Pepsi Tailgate Tour:

Sept. 6 – Philadelphia, PA – Penn's Landing (NFL Kickoff Experience)
Sept. 15 – Arlington, TX – AT&T Stadium (Ohio State vs. Texas Christian University)
Sept. 16 – Arlington, TX – AT&T Stadium (New York Giants vs. Dallas Cowboys)
Sept. 29 – University Park, PA – Beaver Stadium (Ohio State vs. Penn State)
Sept. 30 – Pittsburgh, PA – Heinz Field (Baltimore Ravens vs. Pittsburgh Steelers)
Oct. 11 – East Rutherford, NJ – MetLife Stadium (Philadelphia Eagles vs. New York Giants)
Oct. 14 – East Rutherford, NJ – MetLife Stadium (Indiana Colts vs. New York Jets)
Oct. 21 – Landover, MD – FedEx Field (Dallas Cowboys vs. Washington Redskins)
Nov. 4 – Foxborough, MA – Gillette Stadium (Green Bay Packers vs. New England Patriots)
Dec. 2 – Miami Gardens, FL – Hard Rock Stadium (Buffalo Bills vs. Miami Dolphins)
Dec. 8 – Philadelphia, PA – Lincoln Financial Field (Army vs. Navy)