On Sept. 10, Grammy-winning artist Pharrell Williams is set to host his inaugural Yellow Ball charity event at the Brooklyn Museum in Brooklyn, New York. The event will feature performances by Missy Elliott, A$AP Ferg and DJ Stretch Armstrong.
All ticket-sale proceeds will benefit Young Audiences Arts for Learning, which advocates arts education for young people. American Express Platinum, the event's presenting sponsor, has donated $1 million to the organization, according to an announcement about the event.
Other celebrities in attendance will include Ty Dolla $ign, Lauren Jauregui (of Fifth Harmony fame), Pusha T, as well as models Coco Rocha and Sofia Richie. The event will also have a multi-room art experience from Daniel Arsham, and a multi-course dinner experience by Chef Dominique Crenn and demonstrations from magician David Blaine.
American Express Platinum Card Members can purchase tickets to the Yellow Ball here. U.S. Consumer Platinum Card Members who buy a ticket to the Yellow Ball might be eligible to request a limited-edition yellow American Express Platinum Card designed by Williams.
Williams commented to People about the Yellow Ball: “I’m just super excited. This is about creativity. As you know, in education curriculum in this country, art is largely diminishing. We have to protect the creative mind. Virtually everything that is around you was once someone’s epiphany. So it’s awesome to team up with a company like American Express. For them to be into this and want to support this."
Williams and his band N.E.R.D. have been performing several concerts this year in support of the band's fifth, album, No One Ever Really Dies, which was released in December 2017. N.E.R.D. has upcoming festival performances at KAABOO in Del Mar, California, on Sept. 15; Life Is Beautiful in Las Vegas on Sept. 22; and Afropunk Atlanta on Oct. 14.