The hope for the future resides in today’s children. Dreams and visions for a better tomorrow burn like a wildfire in their young hearts because they are born with the knowledge that circumstance is only a temporary condition. However, when those around them, the adults they look up to and admire, lose their faith and surrender to “it is what it is,” children learn how to give up.
This Saturday, September 17, at the StubHub Center located on the campus of California State University, Dominguez Hills in Carson, California, the inaugural We Are LA Family Music Festival will be held. The day-long (11 a.m. to 11 p.m.) event is a celebration devoted to rising above. It features music and activities designed to engage the entire family and reignite a passion for striving.
One of the featured performers at the festival is an artist who has become a symbol of overcoming the odds. Her anthemic “Fight Song” has impacted the world and given people the strength to refuse to give up. Rachel Platten is a champion of triumph who now calls LA her home.
“I think it’s become clear that it’s really important to me to not only spread love through my music, but to actively work to support people in need,” Rachel told AXS in a recent interview. “I do a lot of work with hospitals, singing bedside to patients. Anything I get to do that benefits not just me and a promoter and a venue, that’s huge. It’s a humongous reason to bring as much love as I can and spread as much joy as I can to hopefully call attention to these much-needed charities.”
Besides offering an incredible day of family-themed adventures, the event benefits seven great children’s charities including: 826LA, Amer-i-can, CASA of Los Angeles, Happy Trails for Kids, Junior Achievement of Southern California, Richstone Family Center, and the LA Galaxy Foundation.
“When I was struggling to make it in New York – it was a long 10 years of trying and playing small bars – there was a charity called Musicians On Call,” Rachel informed. “Whenever something happened… I got a rejection letter – one of many – or something didn’t work out or something I wanted to sign didn’t end up coming through or I was losing perspective on why I did this and why I was trying so hard, I would schedule a visit with the hospital to go sing. That was what always reminded me of the power that I had to give. It would flip the script from what I was trying to get and make me realize all that I had to give and share. It really didn’t matter who else believed in me because music is really powerful and it would always bring me back to the boiling point of why it mattered so much.”
In addition to having two stages where attendees can enjoy musical performances, the festival also provides families with the opportunity to play soccer with the LA Galaxy Foundation, toss footballs with Amer-I-Can, explore with Kidspace Children’s Museum, kayak and fish with the National Park Service, face-paint with Hollywood makeup artists, visit with animals from STAR Eco Station, and partake in several other fun and wonder enhancing activities.
“As I’m winding down this cycle – I’ve been on the road for about two and a half years – and I’m getting into writing mode and diving into my next album, it’s the most beautiful thing because I appreciate the few remaining shows that much more,” Rachel concluded. “I’m really looking forward to playing a hometown show – this is my home now and I’m getting to do an event called We Are LA Family Music Festival. It’s such an exciting thing. I’m so psyched!”
Other performers include: Kevin Costner & Modern West, Jessica Sanchez, Cimorelli, Reluctant Apostles featuring Katey Sagal, Lisa Loeb, Magician/Comedian Justin Willman, Flula Borg, Ozokids, Yo Gabba Gabba and DJ Lance Rock, Lucky Diaz and the Family Jam Band, Rhythm Child, The Hollow Trees, Lanita Smith Music, Heidi Swedberg, David Tobocman, Ava Cardoso-Smith, Joel Harper, Pete Pidgeon and Arcoda, Twin Temple, and Ramsey Jay, Jr. and The Rockodiles.