Long before her career changing “Fight Song,” Rachel Platten had what she thought was going to be her breakthrough moment. Back in 2011, her spirited “1,000 Ships” became the highest-charting, independently released adult pop radio single in the last 10 years.
A few months ago, Rachel told AXS, “That single did make a little blip, and that was cool, but after that, things quickly dissolved. I lost my manager, I lost my label, I lost a lot of my support, and I was kind of left just trying to survey what was going on in my career and wondering if I was even going to try to continue.”
As Styx founder Dennis DeYoung asserts in “Don’t Wait for Heroes”, “winners are losers who got up and gave it just one more try.” And that’s exactly what Rachel did. She took all of that pain, all of that hunger, and all of that drive and she wrote the perfect song to champion any dream. Through “Fight Song”, Rachel became a global phenomenon with a Top 10 single in the United States, Canada, Australia, New Zealand, and Slovakia. In the United Kingdom, the song reached number one. Her success made Rachel a role model and a shining example of what happens when you refuse to give up and give in.
“Fight Song” earned Platten a record deal, commercials, tours, countless interviews, television appearances, and even her own movement – identified by the hashtag #MyFightSong. Rachel Platten went from struggling indie to an artist with over 87 million views on YouTube. Her success was impressive enough to get an invite to perform her song live in concert with Taylor Swift!
But what’s next? Is “Fight Song” going to be just another blip like “1,000 Ships” or has Rachel finally arrived?
If her new single, “Stand By You” – already fast approaching another Top 10 on the Adult Pop chart – wasn’t enough to convince you that she’s here to stay, it’s time to take a look at her just-released video, which was directed by Hannah Lux Davis (Ariana Grande, Nicki Minaj, Demi Lovato). [Click on the image at the top of this page to watch.] Granted, she now has the budget and resources to make her video as crisp and scintillating as a Victoria’s Secret Christmas Angel commercial, but there’s far more to “Stand By You” than its sizzle.
At the core of Rachel’s performance, there’s a confidence that reveals she has fully embraced fame and is comfortable in the spotlight. Beyond that, there is a joy and an unmistakable glow that defines her as a star. With “Fight Song,” Platten may have made the world look her way, but “Stand By You” proves she is worthy of continued attention.
Just as “Fight Song” became the anthem for never giving up, “Stand By You” has become the soundtrack for another movement: the Ad Council’s powerful, new anti-bullying campaign entitled “I Am A Witness.” The focus of #IAmAWitness is to empower teens to speak up when they see bullying.
This Thursday, November 12 at 9/8c, Rachel will be performing at VH1’s “Big Music In 2015: You Oughta Know” event from The Armory Foundation in New York City. Joining her will be some of this year’s biggest names in music including Hozier, Ella Henderson, George Ezra, Tori Kelly, James Bay, Nate Ruess, Elle King, Miguel, and X Ambassadors.
Later this month, Rachel will Perform at the 89th Annual Macy’s Thanksgiving Day Parade. Throughout December, she will be on a national radio tour. And lastly, be sure to follow Rachel via social media and AXS to learn about her upcoming television appearances.