Bon Jovi takes a clever, creative turn in their “The Devil’s in the Temple” music video which premiered exclusively on TIDAL. The legendary rock band has been riding a recent wave of success with their chart-busting album This House Is Not For Sale from which this edgy and dark track hails. Frontman Jon Bon Jovi has been candid about the “take no prisoners” attitude and “integrity” theme of this record, which is born out of a rage against the music business machine that spawned a temporary split from the band’s label of more than 30 years. This song (and video) detail the now-restored rift in bold, metaphorical measure.
The video is fifth in a series of 10 exclusive TIDAL videos intended to tell the story behind each track on This House Is Not For Sale. In it, a young female singer is singing this song (with Jon Bon Jovi’s signature rock vocals streaming from her lip-syncing mouth) in front of leering men who appear to be label execs. The powers-that-be yell “Cut!” and then she’s instructed to be more “sexy” and more “pop.” JBJ watches from the wings and becomes increasingly agitated as the big wigs try to mold and change the singer into their “perfect” sleazy pop-rock image.
“The Devil’s in the Temple” speaks to Bon Jovi’s frustration more loudly than any other track on the record besides the title track. The chorus states “Look what they’ve done to this house of love/It’s too late to turn river to blood/The savior’s come and gone, we’re all out of time/The devil’s in the temple and he ain’t no friend of mine.”
The singer gets the last word in the video when she quits and stalks off, preserving her integrity, much the way Bon Jovi previously parted ways with Mercury Records. After more than three decades of making chart-crushing music and selling out stadiums, this iconic band didn’t want to bow down to the demands of the changing climate of the music industry. Can we blame them?
During THINFS live preview shows, JBJ told his captive audience that for him, it’s always been about making music and sharing his songs with the world. His craft became his church, which was tainted by the pressures of the ever-changing music business. Artists and labels must strike a delicate balance between protecting and respecting creative vision and meeting managerial demands. Things fell out of balance between Bon Jovi and Mercury. But, they have since repaired their rift and reunited.
“The Devil’s in the Temple” video heroine metaphorically represents Bon Jovi. After struggling to become who the boss wants, she decides she’s not going to be a puppet anymore. She punches him in the jaw and spits on him to drive in the point before she storms out. JBJ watches her defiant departure with a smile, and we'd all like to give her a congratulatory high five!
Overall, it’s fun watching This House Is Not For Sale unfold in this ongoing exclusive TIDAL video platform. When streamed sequentially, the album’s story takes on a riveting kind of documentary format. Each video is a separate installment in an evolving musical journey. On a larger scale, “The Devil’s in the Temple” speaks to anyone who feels oppressed and takes a stance for maintaining integrity.
TIDAL subscribers can watch all of Bon Jovi’s TIDAL exclusive videos, and non-members can preview them on TIDAL’s site. Click here to try a free TIDAL trial.
Bon Jovi just added tour dates to their 2017 tour to support This House is Not For Sale. Find tickets and more information here.