Country superstar Shania Twain is set to join fellow music icons Fergie (of Blackeyed Peas fame) and OneRepublic frontman Ryan Tedder on Scott Borchetta’s upcoming reality singing competition series, which will be filmed in Toronto. Per a Sept. 20 report from The Hollywood Reporter, Twain will work alongside Borchetta and the others to mentor unsigned artists on “The Launch,” in which the contenders will battle each other to create the next hit song.
This won’t be Twain’s first time in this kind of mentoring role. She recently joined “The Voice” and worked with Adam Levine, Blake Shelton, Alicia Keys, and Gwen Stefani to advise season 12 hopefuls. The multiple Grammy Award-winning songstress certainly has a lot of sage advice to share with unknown aspiring artists. Her prolific songwriting career has been honored with a staggering 27 BMI Songwriting Awards.
The “Life’s About to Get Good” singer will also make a small screen guest appearance on Comedy Central’s hit series “Broad City” tonight. Plus, Twain is currently busy promoting her first studio album in 15 years (and fifth overall), NOW, which will drop to the masses on Sept. 29. She released its feel-good debut single “Life’s About to Get Good” last July and just released a lyric video for its follow-up “We Got Something They Don’t” on Sept. 14.
In “The Launch,” unsigned musicians will be charged with creating a new, original song in just two days. Per CTV's announcement, the exciting new series will be documenting an authentic, behind-the-scenes look at what it takes to break a new artist and bring a song to life. A new group and new challenge will be featured in each hour-long weekly installment. Borchetta of Big Machine Label Group, Paul Franklin of Eureka, and Bell Media will produce it, in partnership with Insight Productions. Borchetta is best known for founding Big Machine Label Group, which discovered international pop superstar Taylor Swift. He also served as a mentor during “American Idol’s" 14th and 15th seasons.