Indie-rock singer and songwriter Sharon Van Etten is well on her way towards the start of her next album cycle. Her forthcoming studio effort, Remind Me Tomorrow, is scheduled to arrive next Friday, January 18 through Jagjaguwar Records. Etten has already released a pair of singles set to appear on Remind Me Tomorrow with the intense “Comeback Kid,” and the more recent “Jupiter 4.” Now fans have another reason to get excited and dance around, as Etten shared her third new single from the album with a smooth-hitting synth-rock track titled, “Seventeen.”
The song’s arrival earlier this week also came with an accompanying, retro-styled music video themed around her love for New York City–as she grew up right across the Hudson River in northeast New Jersey. Etten uses some of those fine acting skills of hers as she steps into the video to take viewers through a dramatic journey around the famous city and surrounding suburbs.
The video to her catchy new single starts with Etten seen riding the NYC Subway across the Williamsburg Bridge, although it quickly cuts away to a close-up shot of the singer standing on the stage at popular Brooklyn and Manhattan music clubs like Baby’s All Right and Pianos. Both the video and the song act as cathartic look-backs at Etten’s past, and she cements her feelings towards the city and her past with the lyrics, “Halfway up the street/I used to be free/I used to be seventeen.”
“It is with tears in my eyes that I am sharing with you my love letter to New York,” Etten said about the project in a statement shared to her Facebook. “Places I have lived, lost and found myself, let go of and embraced. Thank you to all the brothers & sisters that held me up over the years. Here is 'Seventeen', directed by the incredible Maureen Towey.”
The cinematography used throughout the video is very unique, almost feeling like a 1990’s arthouse film with a mix of wide, in-motion scenic shots of NYC landscape edited in with closeup shots of Etten and her younger video co-star, which is supposed to reflect a younger version of herself. There’s no shine or glitz to the visual elements, as everything the viewer sees is dulled down to match the vibe of NYC in winter. Well done Sharon and Maureen!
Etten is scheduled to head out to start her “Remind Me Tomorrow World Tour” with an opening night at Washington, DC’s 9:30 Club on Feb. 6. Tickets for select shows on the upcoming winter tour alongside Nilüfer Yanya and Fred Armisen are on sale now, and can be purchased by clicking here.