Southern pop-rockers Sir Rosevelt have teamed with Enterprise Rent-A-Car for a kindness-driven initiative “Share the Code. Hit the Road” which helps fans spread and honor random acts of kindness by sharing special concert “codes” for a free access concert which takes place at 1stBank Center in Denver, Colorado on Aug. 7. Cirque du Soleil will appear as special guests at the show.
“Share the Code. Hit the Road” is a unique code-sharing campaign in which fans will be selected by Sir Rosevelt to receive the first 10 special codes, which are redeemable for concert tickets. Per a press release, each of those fans will also receive three codes to share with “deserving” people who should be celebrated. Those people will then receive three codes each and so on until all codes have been given via the huge, fan-driven pay-it-forward effort.
“It’s an amazing feeling to create something that brings people joy and adds value to their daily lives,” said Sir Rosevelt lead singer, Zac Brown in a press statement. “We are excited to put on an unforgettable free concert with Enterprise and lift up the audience by showing them the journey to the show of a lifetime is just as important as the show itself. “
The fan-sharing effort also aligns with Enterprise’s model of “picking people up.” In all, 5,000 codes will be distributed in the campaign. Code-sharing stories will also be shared on the event’s website, throughout the course of the event. Concert attendees must be 21-years-old or above.
Sir Rosevelt is a side project of Zac Brown Band and features Zac Brown and frequent collaborators Niko Moon and Ben Simonetti. The electronic-pop group formed in 2015 and released its first single “Sunday Finest,” ahead of the 2017 release of their self-titled debut album. They released lyric videos for two singles from the record “Something ‘Bout You” and “The Bravest” at the end of last year.
The video for the “Share the Code” campaign (attached above) shows enthusiastic fans cheering at a Sir Rosevelt live show and Brown says, “We appreciate fans going with us on this journey, because they’re all on a journey of their own, overcoming their own obstacles, rising above. That’s why we want to do this show with Enterprise.” Brown also promises a great show that “whatever you imagine visually is happening.”
Learn more about “Share the Code. Hit the Road" on the event website and stay tuned to AXS for Sir Rosevelt and Zac Brown Band updates.