Earlier today, Spotify announced it will be joining in the charity efforts to help artists and music organizations that are taking hits from the COVID-19 crisis.
Spotify announced that it will work with organizations that offer relief to the music industry by matching donations up to $10 million USD (via its dedicated page). Alongside assisting official organizations, Spotify has enabled an optional feature on their artist pages that will allow artists to raise funds directly from fans. The streaming service announced it would not take a cut of contributions raised through this feature.
Spotify is joining the ranks of other companies, such as Bandcamp, who are working to help artists and creators in the music industry that may have had events canceled/postpones and may be suffering from financial hardships during this pandemic. Many artists are also working hard to isolate themselves in the ongoing efforts to Flatten the Curve. While it's important to stay home, social distance, and keep hospitals from being overburdened with folks who need help, it's hard to understate the isolation many people are feeling right now. To combat loneliness and encourage fans to stay home, artists have turned to virtual concerts, community sing-alongs, and livestreams as ways to connect with their fans online.
While we all sit at home, doing what we can to keep folks safe, it's nice to see companies like Spotify joining the effort.
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