Spotify's roller coaster ambitions in hopes of producing video content in addition to its already widely popular on-demand music streaming has now taken another turn. On Wednesday it was reported that the mega music streaming company has formed a partnership with Archie Comics in hopes of bringing “the adventures of the crew from Riverdale to a new audience,” and will adapt the well-known comic series into video content to be streamed via Spotify, according to The Hollywood Reporter. The video content announced on Wednesday is not to be confused with the six episodes of “Welcome to Riverdale” animated stills that are already available to view on Spotify.
News of the upcoming video initiative adds another chapter to the growing media platform, who will be following in the footsteps of rivals like Apple Music, which has already begun adding prime video content for its subscribers. A report published by Billboard in 2017 stated at the time that Spotify had "no ambitions to ‘pivot to video," and that the already popular music streaming platform had at that point cancelled any “upcoming episodes of its existing original video series” and were planning on “scrapping development plans for unreleased ones.”
“Archie has always been about trying to find new ways to get comics to fans and readers,” Archie Comics’ publisher/CEO Jon Goldwater said in a statement. “Being able to reposition these modern classics for new readers in this unique, motion comic format makes perfect sense.”
According to the announcement, Archie Comics and Spotify will use motion comic video being developed by DC Entertainment collaborator Madefire, in hopes of launching a six-episode series. Each of the episodes will bring six different comic issues from the popular series to life on the small screen. Spotify’s animated adaptation will have no involvement with “Riverdale,” the popular real-life telling of the comic series on The CW.