Hard-hitting flyweight talent Andrea "KGB" Lee has a ton of celebrity fans, including Megadeth lead singer Dave Mustaine.
The fighter and musician traded more than a handful of tweets in the lead-up to Lee's recent Legacy bout, as they discussed options for her to use one of his songs as entrance music. Their social media love-fest earned thousands of new fans for the Louisiana brawler, and probably also helped Megadeth gain some fresh followers.
Let's be honest: It was smart co-promotion between fields that don't often cross paths. Getting MMA fans into old-school heavy metal -- and vice versa -- was a win-win for all parties involved. Lee's outside-the-box marketing techniques, like in the case of tweeting Mustaine, have helped elevate her profile to amazing heights.
She's now easily the most marketable and recognizable star under the Invicta FC banner. And LFA fans are starting to take to her as well.
Heading into her next Legacy start, she's utilizing a similar social media gimmick to expand her brand, tweeting celebrities with fun tidbits to involve them in the fight festivities. On July 2, Lee ran a Twitter poll asking fans if she should wear a Dak Prescott jersey during the walkout for her upcoming championship scrap at LFA 16.
After tagging the Dallas Cowboys quarterback in the post, he gave her a surprise response, telling her she should definitely rock one of his jerseys on fight night. His tweet received over 1,000 "likes" and picked up close to 300 "re-tweets," which should help get the word out about Lee's upcoming bout.
The link between "KGB" and Prescott is that she lives and trains in his hometown. Lee, 28, will also be competing in Dallas for LFA 16, making a Prescott-themed walkout all the more brilliant. Walking out in a Prescott jersey would help get the hometown Texas crowd behind her.