SZA is beginning to launch her own mini-empire in terms of broadening her easily lovable persona and brand outside of just music. The young singer-songwriter, who launched herself onto the platform of today’s top hitmakers in 2017 with the release of her CTRL album and buzzworthy headlining tour, has given fans the first look of an upcoming fashion line she’ll be launching in partnership with Champion in hopes of saving the environment.
As seen in some of the photos and video below, SZA’s fashion line will start out with a mix of hoodies, sweatshirts and t-shirts when they arrive, presumably sometime in the near future. The line will fall under the branding, Ctrl Fishing Co., in accordance with her album title. A photo of SZA wearing one of the maroon-colored sweatshirts can also be seen below, which includes various phrases sewn into the material including, “Sustainability Gang” and “Puck Flastic.” According to reports, 100% of the proceeds from sales will be going to benefit organizations dedicated to sustainability and protecting the oceans. There was no mention as to when the clothes will be arriving, but considering that SZA made the initiative to model a sweatshirt via her Instagram, fans should assume that the line will be ready just in time for fall and the onset of cooler temperatures.
“I thought I’d be a scientist, traveling around the world on some etymology sh*t,” SZA admitted about her non-musical ambitions in a recent 2018 interview. “Or working for Greenpeace. Or working in an animal conservatory. Or working at a law firm with a popping corner office and a Porsche. Maybe fashion. Marketing or advertising.”
SZA has kept a relatively low profile since rejoining her TDE label mates on their summer tour after sitting out a few shows on their summer tour due to what was probably overworked vocal muscles. She’s set to perform in Cleveland later this month at the InCuya Music Festival on Aug. 25. The popular singer was also recently part of MTV’s 2018 nominee announcement for the upcoming Video Music Awards. Videos that are recognized by the popular media company include “All The Stars” in the Best Visual Effects category, “The Weekend” for Best Art Direction and Push Artist of the Year.