Pop star Taylor Swift premiered the music video for her new single “Look What You Made Me Do” at the 2017 MTV VMAs on Aug. 27. She also won her seventh VMA trophy for Best Collaboration for “I Don’t Wanna Live Forever” with Zayn Malik.
The video kicks off in a graveyard, with Swift crawling out of a grave marked “Taylor Swift’s Reputation.” The grim scene is juxtaposed with a shot of her lying in a luxurious diamond-filled bathtub. The video flashes from scene to scene, including one in which Swift swings in a golden cage. She emulates Beyonce’s "Formation” with a row of male dancers wearing crop tops. Swift is also a leader at “Squad U," where she instructs look-alike women to follow her rules.
In another scene, Swift crashes a sports car into a pole as photos are snapped by paparazzi. She emerges from the car looking a lot like Katy Perry in a high ponytail.
The video concludes with a pile of Taylor Swifts from the past, including her “You Belong with Me” video outfit where she wears a T-shirt with the names of her ‘squad.’
During the final 30 seconds of the video, the various Taylors are standing in a line and arguing with each other. Dead Taylor snipes at “You Belong With Me” Taylor, “Stop making that surprised face. It’s so annoying.” “Shake It Off” Taylor adds, “Yeah, you can’t possibly be that surprised all the time." The Taylors argue, calling each other “bitch” and “fake” and accusing one of playing the victim.
In the end, Taylor repeats what Swift said in an Instagram caption posted to hit back at Kim Kardashian West after she leaked a phone call between Swift and Kanye West. Swift says, “I would very much like to be excluded from this narrative," and the 14 other Taylors exclaim, “Oh shut up!”
“Look What You Made Me Do” is Swift's first new single in three years and the first release off her highly-anticipated new album Reputation, which is due out on Nov. 10.