Taylor Swift has been an outspoken supporter for artists when it comes to receiving larger monetary benefits from streaming services ever since posting that open letter to Apple Music back in 2015. The letter would go on to succeed in restructuring the popular digital retailer and streaming service’s policies when it came to royalty payments to artists during subscriber’s three-month trial period. Swift would also go on to sign an exclusive video agreement with Apple later on that year.
With her entire catalog removed from platforms like Spotify, it now looks like the 1989 singer may be launching her own online music streaming service of some sort.
According to TMZ, Swift has filed legal documents which give her the right to brand a website that would be, "featuring non-downloadable multi-media content in the nature of audio recordings." In other words, Miss Swift may be launching a website called “Swifties” that would host music for streaming purposes only, and not for downloading or purchasing said audio files.
The report went on to further detail that the documents filed by Swift would allow her to “launch a line of music products, including guitars, guitar picks, guitar straps and drumsticks.” She may also be planning to launch retreats, educational camps and self-guided online courses for aspiring musicians and songwriters. A songwriting course taught by Taylor Swift? Where do we sign up?
With Jay Z and other artists helping to launch Tidal in 2014, the doors may now be open for artists to have more of a say in the streaming and online distribution of their music. Following the huge release of her 2015 album, 1989, an artist like Taylor Swift now has the leverage and power to launch her own service for any new music she may have coming out in the future. Although she hasn’t mentioned anything as of yet, fans should keep an eye out for any subtle hints of new music coming from the country-pop crossover artist in 2017.