Taylor Swift is a force to be reckoned with in the music industry as not only a commodity, but also as her own mega successful brand. With each album, she continues to dominate the world and even ups her game each time. Her latest album Reputation is no exception as she knabs her fourth million-selling album in its opening week on the Top 200 Albums tally. The album is making its debut on the charts with 1.24 million units overall with 1.22 million being in actual sales. The latest numbers will be reflected on the Nov. 21 chart update.
Swift is the only artist to have the distinct recognition on the charts of having three or more albums that have debuted with over a million in sales. Her previous pop offering, 1989, stormed the charts with 1.287 million copies sold. Those sales surpassed 2012's Red which saw its opening frame move 1.21 million. Her run in the million mark began in 2010 with Speak Now which debuted with 1.05 million copies sold. Notably, Reputation sold 700,000 copies on its first day alone which set it up to be another million-selling album.
Reputation is now the best-selling album of 2017 by any act and is also the best-selling album since 2015 when Adele's 25 would begin with a massive 3.38 million in sales. Both Swift and Adele have not allowed the initial run of an album release to be on streaming services with the exception of singles - a move that has received both praise and criticism. However, individual songs can still be purchased for download.
Reception of Reputation has been favorable with radio stations spinning songs not officially released as singles. "End Game" featuring Ed Sheeran and Future has not been confirmed as a single but has received airplay as well as promo single "Gorgeous." "New Year's Day" has been serviced to country radio stations, a genre that still accepts Swift though she's moved to pop.
Over in the UK, Taylor Swift also debuted at No. 1, her third chart topper, with 84,000 in sales, 90,000 in units which includes downloads as well as streaming radio (as opposed to on-demand services).