Taylor Swift continues to build up to the Nov. 10 release of her sixth studio album, Reputation. On Wednesday, the “Look What You Made Me Do” singer gave fans the first look at her upcoming app, The Swift Life,™ which will become available for iPhone and Android users sometime in “late 2017.”
As seen above in the video announcement shared on Swift’s YouTube Page on Wednesday, the new app will provide fans with a digital platform in hopes of connecting Swifties around the world for all things T-Swift. The app’s video and audio capabilities will give those who download it the chance to connect with the singer through her own personalized messages and exclusive content, in addition to integrating social media sharing, the use of “Taymojis” and stickers and of course, listen to her music.
The Swift Life looks to differ from other celebrity-themed apps that have been created in the past, as the real purpose for this one is to create a real community for Swift’s fans, rather than just promoting a personal brand. Wednesday’s announcement video did not reveal whether the app will be a free download or will come with an upfront purchase cost. Either way, Swift has one of the biggest fan bases in popular music, so getting them on board probably won’t be very difficult either way.
Swift released the first single from Reputation back on Aug. 25 with “Look What You Made Me Do.” She’s only performed one show so far in 2017 with a concert that took place during the Super Bowl festivities down in Houston back in February. With the release of her next album now less than a month away, fans should expect a huge tour announcement to arrive in the coming weeks, or at the very least sometime in “late 2017.”