Ringo Starr tweeted Dec. 20 that The Beatles have now passed the 2 billion mark in online streamed music. “The Beatles music has streamed 2 billion times. Wow. Peace and love,” his @ringostarrmusic Twitter account announced at roughly 3 p.m. ET. The figure was confirmed by a spokesman for Universal Music Group which owns Capitol Records, the Beatles record label since the 1960s.
The Beatles gave fans a Christmas present in late 2015 with the announcement that their music would begin streaming on a group of services –- Apple Music, Spotify, Amazon Prime, Google Play, Amazon Prime, Deezer, Tidal, Slacker, Microsoft Groove and Deezer –- all over the world on Dec. 24, 2015. Fans were able to start listening to streamed music at 12:01 a.m. local time. Their music had been available exclusively on iTunes up to that point. The initial announcement said that all their original UK albums, plus The Beatles 1962-1966 and The Beatles 1967-1970 plus 1 and Past Masters would be included in the initial offerings. Other albums, such as Live at the BBC and LOVE, have been added since.
It took only six months for the group to surpass the 1 billion mark in streams, which they did around the end of June in 2016. Spotify released statistics in January, 2016, saying that over half of its Beatles streaming listeners were between the ages of 18 and 34. They said the biggest group of listeners, 32% of them, were in the 25 to 34 age bracket while another 25% were between the ages of 18 and 24. The most popular streamed song was the same for both sexes, they said. It was “Come Together” from the “Abbey Road” album.