Announced today, the NCAA and Turner Live Events, along with official NCAA Corporate Champions Coca-Cola and Capital One, have announced the performing acts at the 2017 NCAA March Madness Music Festival. The festival is in conjunction with the 2017 NCAA Men's Final Four. The festival is a three-day event and even better, free music festival, and will take place at Margaret T. Hance Park in Phoenix, Arizona.
Saturday, April 1 sees Grammy Award-winning duo The Chainsmokers as the Coca-Cola Music headliner, with Grammy Award-winning hip-hop duo Macklemore & Ryan Lewis performing at the Capital one JamFest on Sunday, April 2. Closing out the star-studded weekend, Aerosmith will headline the Capital One JamFest. With their influential role in rock music during their four-decade career, Aerosmith's longevity is remarkable; their concerts are filled with energetic performances and with multiple generations of fans, Aerosmith is the quintessential band to close out the weekend.
“Coca-Cola Music will be an incredible, energizing experience that brings together fans’ passion for music and basketball,” said Peggy Loos, vice president, Connections Activation, Coca-Cola North America in a press release. “We’ll refresh fans with delicious, ice-cold Coca-Cola beverages as they cheer on their favorite teams and enjoy memorable performances from chart-topping artists, including The Chainsmokers, one of the most exciting acts in pop music.”
“This year’s Capital One JamFest will cap off a thrilling three days of music for fans. We’re pumped to be part of the excitement during the NCAA Men’s Final Four weekend,” said Marc Mentry, Chief Brand Officer for Capital One in a press release. “We are proud to once again be able to offer exclusive cardholder benefits at the NCAA Final Four Fan Fest presented by Capital One including two free tickets and an exclusive VIP entry line. Also, we will have a preferred entry line at Capital One JamFest concert on Sunday with headliner and legend, Aerosmith. It’s going to be an event to remember.”
For all of the upcoming NCAA and March Madness updates and events, stay tuned to AXS!