"The Voice" is trying the live concert experience again, this time as a fixed show instead of a tour. A new report from Deadline Hollywood this week reveals that the NBC singing competition will launch "The Voice: Neon Dreams" at Las Vegas's Hard Rock Hotel & Casino next spring.
The Las Vegas concert series is focused on artists from the later seasons of the show, and on performers from Team Christina. The most tenured performer is Team Christina's Chris Mann from "The Voice" season 2, a former Phantom of the Opera with headlining tour dates of his own on the way. "Neon Dreams" will also include season 5's Matthew Schuler of Team Christina, season 7 runner-up Matt McAndrew from Team Adam, and season 10 winner Alisan Porter of Team Christina along with fellow contestant Mary Sarah from Team Blake. Season 11 hopeful Michael Sanchez will be the bandleader.
What's more interesting is that, according to the Deadline report, this lineup "will be joined by future winners from the show." So will the prizes of future "Voice" champions, such as whoever wins the current season 13, require them to perform in "The Voice: Neon Dreams" in addition to their recording contract with Universal Music Group? Fans will find out when the Vegas show opens next year, when it will also include a memorabilia exhibit and a chance for concertgoers to audition for a spot to perform on stage with the cast.
It will be the third time that NBC has tried to make "The Voice" into a concert experience. It launched "The Voice Live on Tour" twice, once after the show's first season in 2011 and again in 2014, but was never able to turn it into a consistent touring success like rival series "American Idol." Perhaps a fixed event will draw a steadier audience, but that will also depend on the lineup, as it's impossible for "Neon Dreams" to include every fan favorite. Will some people choose not to go because their favorite singer isn't part of the concert? Or because the roster is, at least initially, less diverse and less wide-ranging than the past two tours?
But if "The Voice" is going to set up shop, Las Vegas is the place to do it, as it's already hosting some alumni from the series. Coach Adam Levine and his band Maroon 5 are returning to Las Vegas's Mandalay Bay Events Center for a pair of New Year's Eve shows on Dec. 30 and Dec. 31. Tickets for those shows are on sale now through AXS.
"The Voice" airs Mondays and Tuesdays at 8 p.m. on NBC.