In a PepsiCo press release outlining the Super Bowl promotional plan, the details of the performance were explained. Bennett will introduce Lady Gaga to the crowd and television viewers via a 10-second video spot. Just before the halftime show begins, Bennett will create an “unforgettable lead-in” that will segue into Gaga’s performance.
Tune in for Lady Gaga, oh, and to see the Atlanta Falcons play the New England Patriots at Super Bowl LI at 6:30 p.m. ET on Sunday, Feb. 5.