As the UFC moves forward into the WME-IMG era, maximizing profits at all costs -- regardless of logical, rankings-based matchmaking -- remains the top priority.
The UFC's new owners want an immediate return on the $4 billion purchase they made last summer, which is why there has been an uptick in interim titles and championship fights featuring challengers ranked outside the top five in their respective divisions. Already in the post-Zuffa era of the UFC, we've seen zany title fights such as middleweight champ Michael Bisping vs. Dan Henderson -- who was ranked No. 12 in the world at the time the bout was made official.
Fight fans have also seen new divisions made, seemingly without much long-term thought put in. Since Holly Holm fought Germaine de Randamie in February, in what was the first ever women's featherweight division inside the Octagon, there has been nothing brewing on the female 145-pound front. It's clear by now that fight -- and the division -- was only made to sell a few extra seats and pay-per-views for the UFC's Brooklyn debut.
Is there anything wrong with attempting to maximize profits in the short-term? Not at all. Business is business, and WME-IMG has every right to try to make their investment profitable. And that brings us to Joanna Jedrzejczyk, the UFC's female strawweight champion of the world.
The Polish sensation has all the talent in the world, but she never got over with casual fans because she hasn't yet had a dance partner to bring out her charm and charisma on the mic. Angela "Your Majesty" Magana could be the perfect person to bring straight fire out of Jedrzejczyk. Does that matchup make sense from a rankings standpoint? Absolutely not.
But Magana has some serious momentum behind her, as she's been able to generate plenty of legitimate heel heat with her recent appearance at the UFC Athlete Retreat. A lot of people want to see "Your Majesty" get lit up, but there's real value in that. Are there any UFC fans who wouldn't pay to see the champ put on a striking clinic against the self-proclaimed queen of the women's strawweight division?
The thing is, Jedrzejczyk vs. Magana has "squash match" written all over it. But fight fans forget that the former Alliance MMA talent holds victories over some of the most dangerous female fighters to ever live, including Jessica Aguilar and Barb Honchak. Magana would be a heavy underdog heading into a fight with Jedrzejczyk, but she might be able to surprise people by holding her own with the champ. The UFC needs to make this fight happen.