GRAMMY Award-winning rock band and Las Vegas natives Imagine Dragons teamed up with Life is Beautiful, VH1 Save The Music Foundation and Toyota this past week, to present three Las Vegas schools with $40,000 in music education grants. In one special celebration, the group performed for the kids at Ed W. Clark High School during the ceremony in support of the initiative.
In its third year, the #ToyotaGiving campaign has collectively donated $110,000 to VH1 Save The Music Foundation. The funds have been used to provide schools across the country with the essentials needed in order to further music education for children. This year’s grant was achieved thanks to the spirit of music festivals and the community as a whole – including artists such as Tegan and Sara, The Zombies and Lil Yachty.
In one grand crusade, Toyota’s social media campaign asked music lovers and music artists to answer the question, “What does music mean to you?” The posted pictures were then added to a larger mosaic art piece creating an interactive installation which was featured at huge events like Stagecoach, Country 500, Firefly, Ruido Fest, Lollapalooza, Life is Beautiful and Voodoo Music + Arts Experience. The exciting initiative culminated with the surprise show by Imagine Dragons on Thursday, in Las Vegas.
Now, the newest social media initiative, which just launched on Monday, is a video campaign called "20 Days of Giving." In celebration of the 20th Anniversary of VH1 Save The Music and its commitment in support of music education, the campaign will feature a total of 20 video clips. Each will highlight popular musicians as they talk about some of their favorite teachers and why they think it's important to “save the music.”
Khalid kicked things off on Monday, followed by Noah Cyrus and Shawn Mendes. There’s more to come every day until Oct.16, which is when the 20th Anniversary Gala will take place in New York. You can stay up-to-date and see each video as it’s revealed on Save The Music's social media channels.