BTS gave their ARMY two reasons to celebrate today (Aug. 24) with the release of their latest album Love Yourself: Answer and the full music video for “Idol.” The highly-anticipated video for the album’s lead single followed a teaser which was posted on Aug. 22, along with the album’s tracklist.
The “Idol” teaser featured lots of references to Korean culture which are sprinkled throughout the full-length video, which is also loaded with trippy images introduced amidst swirling psychedelic colors. In one scene, giant CGI versions of the band members look down on their “real” selves which are shut inside a glass box. Later, the box is submerged underwater with cage bars on one side and the boys might soon fall prey to an approaching shark.
These images could likely symbolize feeling trapped and scrutinized as “idols,” being caged in by fame and all the expectations that come along with it. The BTS boys are worshiped, adored and watched by millions of fans all over the world and while its wonderful on many levels, it undoubtedly carries a lot of pressure.
Overall, though, it’s obvious throughout the flashy, colorful video that RM, Jin, Jungkook, Jimin, V, JHope and Suga are confident in their status as a chart-topping Korean boy band. RM makes his bold declaration in English in the opening lines of the song as he says, “They call me artist, they call me idol” and says “I’m proud of it” while the sizzling dance breaks and visuals roll out and take flight. Throughout the anthem, the boys chant “You can’t stop me loving myself.”
Korean culture plays a heavy role in the video’s overall aesthetic and of course, many scenes are dominated by dance. The boys also do multiple wardrobe changes from traditional Korean Yangban outfits to hip-hop clothes, to bright, funky-patterned suits and even a Bugs Bunny sweatshirt. The end of the video features the boys surrounded by a huge throng of dancers in an alternating dance sequence. The final shot finds BTS casually sitting in chairs, crossing their legs and looking coyly into the camera.
Watch the entire “Idol” music video above and stay tuned to AXS for BTS updates.