Carrie Underwood dropped a powerful new music video for “Love Wins” three days ahead of her sixth studio album, Cry Pretty’s Sept. 14 release. Underwood addresses several tough topics which are causing tragedy and division across the country including mass shootings, political divisiveness and prejudice in the inspirational new track and corresponding music video (embedded above).
The “Love Wins” music video is directed by Shane Drake and features the “Cry Pretty” songstress in a flowing red dress, and in other scenes wearing heavy bright blue eye makeup, almost looking like butterfly wings over her signature glittering “Cry Pretty” tears as she lyrically tackles one problem after another that breaks down families, communities and breaks hearts everywhere.
In the chorus, she voices her faith in banding together to take a stand for love and let the power of unity and love ultimately triumph over the perils currently plaguing millions of hearts and lives. She sings: “I, I believe you and me are sisters and brothers/And I, I believe we're made to be here for each other/And we'll never fall if we walk hand in hand/Put a world that seems broken together again/Yeah I, I believe in the end love wins.”
The video also finds Underwood performing on an outdoor stage in front of a group of happy, dancing people who are covered with paint/dust in rainbow colors. “Love Wins” has been a slogan among members of the LGBTQ community celebrating the historic legalization of same-sex marriage. The song, overall, is an anthem, which speaks out about love conquering hate and love being the answer to all of our problems.
Underwood co-wrote the song with David Garcia and Hillary Lindsey and spoke about its meaning in a Taste of Country interview saying, “I do think that we as humans are inherently good and we need to remember that. Because we're different, that doesn't make somebody else bad, it just makes us different. We wanted that song to be hopeful and to maybe make somebody stop and think about that."
Watch the entire “Cry Pretty” music video above.
“Love Wins” follows Cry Pretty’s Billboard Top 10 title track lead single. Carrie Underwood will tour to support Cry Pretty on the Cry Pretty Tour 360 in 2019. She’s also performing at the iHeartRadio Music Festival at T-Mobile Arena in Las Vegas, Nevada on Sept. 22 (Tickets).