Carrie Underwood opened Super Bowl 52 on Sunday with a video for her newest single "The Champion." If you missed the video, you can watch it by playing the embed here, and also watch the single's lyric video by playing the video above.
"The Champion" is Underwood's collaboration with rapper Ludacris, and the two co-wrote the song with Brett James and Chris DeStefano. NBC used the song for its Super Bowl 52 opening, showing Underwood performing the song while images of the Philadelphia Eagles and New England Patriots were displayed behind her. It won't be the last time audiences will hear it on NBC, either; according to a report from The Boot, the network will also use "The Champion" in its coverage of the 2018 Winter Olympics from Feb. 8 to Feb. 25.
Underwood hopes the song inspires music fans and not just world-class athletes.
"When we were writing 'The Champion,' our main focus was to celebrate athletes at the top of their game, but we also wanted the song to resonate with people in their everyday lives,” the singer said in NBC's press release. "We hope the lyrics will inspire people to push themselves beyond their limits to conquer anything they are trying to accomplish or overcome. There’s a champion in every single one of us!"
It's no surprise that NBC chose Underwood to be part of the Super Bowl as she's the current voice of the network's NFL coverage. The network hired her to take over singing the theme song for "Sunday Night Football" in 2013, and three years later NBC scrapped its well-known "Waiting All Day For Sunday Night" theme and replaced it with Underwood's "Oh, Sunday Night." The song likely sounded familiar to music fans, because it was a reworked version of the Miranda Lambert and Underwood collaboration "Somethin' Bad" with the lyrics changed to be about football.
This is the second time that NBC has used a country singer for their Winter Olympics coverage, and that it's been an artist already seen on their airwaves; the last time the Winter Olympics aired on the network in 2014, "The Voice" winner Danielle Bradbery performed the theme "My Day."
For more on Carrie Underwood, visit her artist page at AXS.