The English rock band, Don Broco, dropped a new song, “Stay Ignorant” a few days ago in celebration of the group's upcoming third studio album Technology set to release in early 2018 via SharpTone Records. The team has now unveiled the accompanying new music video (with a guest appearance from Chrissy Constanza of Against The Current). Watch the fun video above.
Filmed in the POV style, the "Stay Ignorant" video depicts a live party atmosphere taken from footage shot during secret sets performed by the Bedford foursome at this year's rock music festivals, Reading & Leeds. The iconic annual rock fest took place over the August bank holiday weekend, Aug. 25 - 27. The second official track release is available now as an instant download with pre-orders of Technology on iTunes.
"Stay Ignorant," is a rock anthem with a catchy singalong chorus and yes, you can dance to it! Discussing the lyrical meaning behind the song in an exclusive press release, frontman Bob Damiani explains the lyrics were inspired by a quote from English poet Lord Byron; “Sorrow is knowledge: they who know the most must mourn the deepest o’er the fatal truth, the Tree of Knowledge is not that of Life.”
Technology is the follow-up to the group's breakout Top 10 pop-rock album, Automatic, originally published on Aug. 7, 2015, through Epic Records. After playing arenas throughout the U.K. and Europe with the world-renowned Australian rock band, 5 Seconds of Summer and one of the UK's most prominent metal acts, Bring Me The Horizon, Don Broco had the music industry buzzing. On June 24, 2016, Don Broco signed a worldwide deal with U.S. independent record label SharpTone Records who subsequently re-released Automatic on Nov. 11, 2016.
Formed in Bedford, England in 2008, Don Broco consists of vocalist Bob Damiani, bassist Tom Doyle, guitarist Simon Delaney, and drummer Matt Donnelly. Their musical style is a fusion of several genres such as alternative rock, pop rock, and post-hardcore. While Automatic was substantially pop-rock, the material the band is working on for Technology will lean heavily on the band's rock roots.
For video game aficionados, Don Broco just released their very own video game, titled, 'Technology: The Video Game.' The Nintendo-style game, designed by Winwood Laboratories, was inspired by the 'extraterrestrial' music video that accompanied the title track, "Technology" (and the first official release from the upcoming LP). The action-packed video was soundtracked by producer and DJ AZODi utilizing a new 8-bit remix of 'technology.' The game enables fans to choose a band member as their character to battle their way out of Alexandra Palace and into the streets of London, all the while destroying invading aliens. “We’re all addicted to our phones, so for the video, we thought it would be fun to see if an alien invasion was enough for us to put the phones down for a minute… it turns out it’s not," explains Damiani in the press release. "In the video game you get to fight off the alien army as each band member, and I shoot microphones out my hands which is pretty awesome.”
U.S. fans who score within the Top 10 on the game's leaderboard will receive a T-shirt signed by the band. The Top 3 will win a lifetime pair of tickets to see Don Broco in any U.S. city of their choice, and the No. 1 player will score all of the above, plus a signed bundle of merch, exclusive signed 7" disc, and a meet-and-greet with the band. Click here to play the game and click here to listen to "Technology."
Don Broco is set to play the biggest headline show of their career at London’s Alexandra Palace (hopefully devoid of aliens) on Nov. 11, 2017. State Champs and Counterfeit will also be performing in a supporting role. You can purchase tickets right here on AXS.