FKA twigs' music moves, mesmerizes and evolves, and her latest endeavor has her encouraging you to do the same. The UK artist and former professional dancer pairs athleticism with artistry in her new role as Creative Director for NikeWomen’s Spring Zonal Strength Tights campaign. twigs “conceptualized, directed, performed and soundtracked a collection of work that sheds light on the power of modern movement and defines sport as an important channel of expression.”
The result is a captivating two minute visual entitled "Do You Believe In More?", filmed in Mexico City by 17-year-old David Uzochukwu and featuring a diverse cast of modern athletes "showing off their unique brand of movement and sport." The video is soundtracked by twigs' latest release "Trust In Me," a song she recorded before being approached by Nike.
"I realized it would be perfect, because the lyrics say, ‘Put your trust in me,'" twigs explains. "In a way, we’re asking people to look at me and the other amazing athletes in the video and trust the way we are. We’ve worked hard to perfect our crafts and create our own destinies, and we’re feeling good in our bodies.”
As for non-professionals, twigs sees the piece as motivational: "When Nike first came to me with this project, I saw it as an opportunity to let young people know they have the power to become the best versions of themselves," Twigs tells Vogue. "I put together a cast of 12 incredible athletes to show that it's about what you do in fitness gear. It's about how you train. It's about how those things help your movement." Learn more about her vision for the project here and meet the astounding cast of athletes here.