Future is back, and he's starting off 2019 in a pretty epic way. The rapper dropped his new single "Crushed Up" on Monday, along with a wild music video that you can watch now by playing the video above.
"Crushed Up" is Future's first single since "Fine China", which he released in October to promote his collaborative mixtape with Juice WRLD called Wrld on Drugs. This single is all Future, though, as he sings about the perks that come with being in the drug business. The title is taken from the chorus, in which he repeats a line about "diamonds in the face, crushed up." He also talks about exotic cars and making "NBA money," while name-checking retired NBA player Jason Kidd and action movie star Jackie Chan.
It's fairly standard subject matter for a rap track, but the music video may have people talking even more than the song. The "Crushed Up" video takes place at a mansion that's been covered in snow; the snow serves as a metaphor for drugs because it's inside the building as well as outside. Amongst all of that white powder, Future and a few of his friends appear, including a pole dancer and another dance crew dressed entirely in yellow.
The video features some unique camera angles - at one point with the camera completely upside down - but what will stand out the most is that it begins and ends with shots of a young boy sitting alone in one of the mansion's rooms, watching TV. That's a stark contrast to all the craziness happening in the rest of the video.
Rap fans will be excited to hear Future's first new release of the year, and the "Crushed Up" music video demonstrates why music videos are still a big deal - because artists can represent their songs visually and do it in some incredibly creative ways. The question is how much new material will follow?
Future's clearly coming back with a bang, and while he was supposed to be touring Europe with Nicki Minaj in February. he was replaced as co-headliner by Juice WRLD in December. He should have time to drop as many new singles and videos as he likes, and based on this one, that's something to get excited about.
For more on Future, including tickets to his upcoming concerts, visit his artist page at AXS.