Over the past weekend, the guys of Ice Nine Kills have been teasing fans on social media about their upcoming new music video. On Tuesday (March 28), the Massachusetts-based band finally unveiled their theatrical clip for “The Nature of the Beast”; the opening track from the group's recently released record, Every Trick in the Book. Like all the other tracks on the group's fourth studio album, "The Nature of the Beast" was inspired by a literary classic, specifically George Orwell’s Animal Farm. The almost five-minute video was directly inspired by the 1945 allegorical novella which seems to be very fitting with the current political climate.
“This song, ‘The Nature of the Beast,’ is a tribute to George Orwell’s classic allegorical novel Animal Farm. The message of that book seems particularly relevant, given the dangerous political climate which engulfs our country at the moment,” frontman Spencer Charnas explained to Alternative Press.
Sadly, Charnas also revealed in the interview that "The Nature of the Beast" will, in fact, be the band's final music video for Every Trick in the Book. “This video marks the third and final chapter of the video trilogy that began in fall 2015 with ‘Communion of the Cursed.’ We pick up right where the ‘Hell in the Hallways’ video ended last spring, continuing to follow the character Kevin as he navigates through the sinister side of the literary classics that inspired our Every Trick in the Book album.”
Watch the music video for "The Nature of the Beast" above.
Ice Nine Kills released Every Trick in the Book back in December of 2015 and have been touring behind the record ever since. Last year, they hit the road for the 2016 Vans Warped Tour and then embarked on their own "Hell in the Hallways" tour. Currently, the Boston four-piece is in the middle of their tour with Chelsea Grin. The complete list of tour dates can be seen here.