Danish rock band Iceage recently took a trip to the Motor City (black Cadillac and all) to film the new music video for “The Day The Music Dies.” The lively rock song, which can be heard in full in the brand new music video seen above, is the latest single from the band’s upcoming studio album, Beyondless.
The band’s Detroit-themed music video was shot at various locations across the northern U.S. city, including its historic music venue the Masonic Temple. The four-piece rock outfit seem to appear all around the winter-friendly city throughout the video, including the historic bathhouse at The Schvitz, the MUG Warehouse and the open road with what appears to be a chilly ride on the back of a truck.
The video was co-directed by Graeme Flegenheimer, who many music fans in Detroit will recognize as the man behind the recently-reopened El Club. The same El Club where Iceage spent their New Year’s Eve alongside Sky Ferreria this past winter. According to a statement shared by Flegenheimer, the new video is “a love letter between friends and a city.”
“The Day The Music Dies” follows “Catch It,” “Pain Killer” and “Take It All as the previosly released singles set to appear on Beyondless when it arrives in just a few weeks on May 4 via Matador Records.
The band from Copenhagen were in Japan earlier this month, and are scheduled to kick off the brief European leg of their 2018 world tour with a hometown show on May 2. The tour will keep the band on the road, mostly throughout North America, for two months before coming to an end on June 28 in New York City. Tickets for select shows on the upcoming tour are on sale now, and can be purchased by clicking here.