Jason Derulo brings all the feels in his upbeat and unifying music video for “Colors,” Coca-Cola’s theme song for FIFA’s 2018 World Cup. The dynamic, scene-changing video (which you can watch above) begins with Derulo answering a video call from his friend, who invites him to play some “football.” Derulo accepts and says he’ll meet him in “like five minutes.”
The award-winning R&B/ hip-hop artist begins the uplifting anthem standing in a fenced-in field which is adorned with colorful flags from multiple nations. He sings about finding beauty in unity in the pre-chorus and chorus “Saying, Oh, can’t you taste the feeling, feeling/Saying, Oh, we all together singing/Look how far we’ve come/Now, now, now, now/There’s beauty in the unity we’ve found/I’m ready, I’m ready.”
Derulo journeys to visually-stunning places including a castle perched on top of a mountain in his parents’ native country of Haiti and a soccer field in Miami, Florida, where he grew up. People from all over the world come together to celebrate their nations and flags as Derulo intermittently declares, “Hands up for your colors!” Haitian rapper Wyclef Jean even makes a cameo appearance playing guitar while proudly displaying his native country’s colors.
The entire video brilliant captures the feel-good vibe and excitement surrounding the world’s biggest soccer tournament. The song and the video give Derulo a chance to celebrate diversity and his ancestral heritage. He talked about seizing this personally rewarding opportunity in a press statement reported by Billboard saying, “Through my years of travel, I’ve been able to see the beauty in our cultural differences and I wrote ‘Colors’ to celebrate that diversity and be a part of the amazing energy that sports fans around the world give to their teams.”
The release of the “Colors” music video follows the release of the anthem’s lyric video and Derulo’s geisha-influenced “Tip Toe” video featuring French Montana. The “Whatcha Say” singer also released a bilingual version of “Colors” featuring Colombian reggaetón artist Maluma. (Watch it below).