Country artist Jon Pardi covered Tom T. Hall’s hit “I Like Beer” for Michelob ULTRA’s Super Bowl commercial, which will air during Super Bowl LII in Minneapolis, MN on Feb. 4. The commercial is one of two ads that Michelob will air during the Super Bowl in 2018.
The ad features Pardi cheerfully singing “I Like Beer,” while groups of people are taking part in various physical activities, including swimming, running, bicycling, golf, weightlifting, and yoga. The commercial aligns Michelob beer with a healthy and active lifestyle.
The Michelob commercial will feature actor Chris Pratt, U. S. Open Golf Champion Brooks Koepka, 11-time World Surf League Champion Kelly Slater, and 2017 NYC Marathon winner Shalane Flanagan, according to a press release from Anheuser-Busch. The personalities join to enjoy exercising while singing the chorus, “I like beer.”
The theme of the promotion is that it is possible to be fit and still enjoy beer, so you do not have to choose between fitness and enjoying a beer. Michelob ULTRA is a low calorie, light beer, so it is less fattening than regular beer.
Tom T. Hall’s original song “I Like Beer” was a top 5 hit in 1975. The song was on his album I Wrote a Song About It, according to Taste of Country.
Jon Pardi is a rising country artist, who won the CMA best new artist award in 2017. His second studio album California Sunrise hit No. 1 on Billboard’s Country Albums chart, according to Billboard.