Kendrick Lamar never fails to amaze with his visuals in his music videos, and he has done it again. While many were speculating that "LOYALTY." featuring Rihanna off of his latest release DAMN. would be the next music video fans were going to see because of filming rumors, today he threw us a curveball and released a new video for "ELEMENT.," one of the strongest tracks off of the album.
"ELEMENT." is the third video off of DAMN, and it certainly is hard to compare to the first two releases, given that videos for "HUMBLE." and "DNA." were extremely strong. The video, which was directed by Jonas Lindstroem and the Little Homies, is just getting us excited to see what other videos will be released from DAMN, and what Kendrick's upcoming tour is going to be like.
Just this weekend, Kendrick Lamar surprised fans at the BET Experience final show at STAPLES Center, where he will be taking the stage for three nights in August. Take a look at upcoming DAMN. tour dates here.