Leon Bridges has released the music video for “Bad Bad News,” one of the recently shared new singles from his upcoming sophomore studio album, Good Thing. The lengthy new video can be watched in full above. With a duration of just over six minutes, almost doubling the song’s 3:37 minute runtime, the Natalie Rae-directed video takes viewers into the heart of Brooklyn where a young woman begins her quest to track down a subway platform whistler. Her adventure comes to a somewhat unexpected end following what can be considered a stressful dance-driven performance across the streets and sidewalks of New York City. One could even speculate that the soon-to-be released album pulled its optimistic title from lyrics heard throughout the song/video with “They tell me I was born to lose/I made a good good thing out of bad bad news.”
While Bridges’ name continues to rise in popularity, it’s worth noting that Rae is no stranger to directing successful music videos either. Her first attempt at directing a video for Serena Ryder’s “Stompa” in 2014 earned Rae a trio of nominations at Canada’s Much Music Video Awards in the “Director of the Year,” “Video of the Year” and “Best Rock Video” categories, ultimately winning the latter. She was also hired to direct the first global PSA for U.N. in hopes of “promoting female leadership and bringing awareness to the staggeringly low numbers of political positions held by women in the world.”
The new video’s arrival first thing on Monday morning follows Bridge’s announcement late last week that he’ll be heading out on tour across North America later this year in promotion of Good Thing. Tickets for select shows on the upcoming run will be going on sale starting this Friday, March 30, and can be found by clicking here.