Lion Babe is ringing in the holidays with some help from the sparkling wine brand, Segura Viudas Cava. The collaboration has produced a scorching cover of the New Year’s Eve classic, “Auld Lang Syne.” The partnership is more than just about dropping a new song; it’s a holiday project with a purpose. The R&B duo teamed up with SVC to celebrate not only the hope for a brighter future but also in an effort to give back to the community.
Their “Open Up” initiative aims to inspire and unite people from all over, through the power of music. Their mission is to raise money for Women in Music, which is an organization at the forefront of empowering females in the music industry. WIM provides invaluable resources to women who are at all different stages of their careers. As it is the season of giving, for every comment on the video, Segura Viudas will make a $25 dollar donation to the charity.
Watch “Open Up to Join the Chorus” above and make sure you leave a comment. Let’s all raise a glass to Lion Babe for embodying the true spirit of the season.